Privacy Notice

Last updated: September 24, 2026

We know you care about how your personal information is used. This notice explains what Alif Laila E-Com Ltd. collects when you use aeltrades, how we use it, and the choices you have.

1.Information we collect

  • Information you give us: name, phone number, email address, delivery addresses, and anything you write in reviews or messages.
  • Order information: what you buy, delivery choices and payment method. Card numbers are handled by our payment partners and are not stored by aeltrades.
  • Automatic information: device and browser type, IP address, pages viewed and search terms, collected using cookies and similar technologies.
  • Information from others: delivery updates from couriers and fraud-prevention signals from payment partners.

2.How we use your information

  • To take, deliver and support your orders, including returns and refunds.
  • To run and improve the store, such as search, recommendations and fixing problems.
  • To communicate with you about orders, your account and, if you agree, offers.
  • To prevent fraud and keep the service secure.
  • To meet legal obligations, such as tax and accounting records.

3.When we share information

We do not sell your personal information. We share it only as needed with:

  • Delivery partners, so they can bring your order to you.
  • Payment providers (such as bKash, Nagad and card processors) to process payments.
  • Third-party sellers, who receive the details needed to fulfil your order.
  • Service providers who work for us under contract, such as hosting and customer support tools.
  • Authorities, when required by law or to protect the rights and safety of our customers and aeltrades.

4.How we keep information secure

We use encryption in transit, access controls and monitoring to protect your information. No system is completely secure, so please keep your password private and sign out on shared devices.

5.How long we keep information

We keep personal information for as long as your account is open and as needed to provide services, resolve disputes and meet legal and tax requirements. When it is no longer needed, we delete or anonymise it.

6.Your choices and rights

  • View and update your name, contact details and addresses in Your Account.
  • Unsubscribe from marketing messages using the link in any message.
  • Manage personalised ads on the Your Ads Privacy Choices page.
  • Ask us for a copy of your information, or to correct or delete it, by contacting Customer Service.

7.Children

aeltrades is not intended for children under 18 to use on their own. We do not knowingly collect information from children without the involvement of a parent or guardian.

8.Changes to this notice

We may update this notice as our services change. We'll post the date of the latest update at the top of this page and tell you about significant changes.

Questions about this policy?

Contact Customer Service and we'll be happy to help.